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EA and their recently created Freestyle label want to jump on the Wii Fit bandwagon. EA Sports president (Mr. Peter Moore) has announced that they will develop a new fitness game that uses the Wii Fit Balance Board. Only difference is that the EA/Freestyle release will focus more on “western” cardio-vascular workouts, compared with the “eastern holistic fitness” of Nintendo’s Wii Fit, according to Eurogamer.net.

While speaking at a three day EA Sports showcase in Vancouver Moore talked a little about what he wanted from the game…

We think we have to have a role to play with that mum - the kids have gone to school, she’s got 45 minutes on her own, the Wii is there, it’s the first console she’s ever liked because she can do things herself. And we’re working on stuff, trying to work out how we can use EA Sports applications there.

We also need to make sure we’re delivering something that’s truly exercise. I’ll call [Wii Fit] more eastern fitness, where it senses weight and balance, like Tai-Chi. It’s more about holistic fitness. I don’t think the board is going to take a pounding. We need to look more at western fitness in which I can actually be moving and start to sweat a little bit, and that’s what we’re working on right now.

The EA Sports boss went on to say that the EA/Freestyle… much like Wii Fit… is going to focus on fitness through “FUN”.

The difference is you’re distracted. We need to distract people and not make this exercise feel like work, but like they’re having fun. So mini-games, things where you’re actually laughing out loud, that’s the stuff we’re working on. It’s something I’ve always been passionate about, and who better than us to go and play in that market?

All sounds pretty good… depending on the sales of this… but this could turn into a whole fitness series. Which could do wonders for the overweight youth in the country today.

(Via Eurogamer.net)